Counters › Meta description
Meta Description Counter
Draft the description. Live 160-character count with color feedback.
- 160 chars
- Live
- Private
- Free
0 / 160 characters
160 left
Writing rules that fit 160
- Lead with the pay-off. What does clicking give the reader.
- Include the primary keyword naturally in the first sentence.
- Avoid stuffing the description with modifiers; Google may ignore stuffed descriptions and rewrite from the page body.
Related counters
Common questions
Do meta descriptions still matter?
They do not directly influence ranking, but they influence click-through rate. A tight description meaningfully lifts CTR on head queries.
Why does Google sometimes rewrite the description?
When the description does not match the query intent, Google pulls a snippet from the page body instead. Match the description to the primary query.