Counters › Google Ads headline
Google Ads Headline Counter
Draft up to 15 headline slots at 30 characters each. Every slot counts live.
- 30 chars each
- 15 slots
- Private
- Free
0 / 30 characters
30 left
Writing rules that fit 30
- One benefit or one differentiator per headline; two ideas in 30 chars reads muddled.
- Include the main keyword in at least three headlines.
- Vary style: keyword-match, benefit, offer, urgency, brand, question.
- Pin the two must-have headlines to positions 1 and 2 only if the message actually depends on it.
Related counters
Common questions
Do I have to fill all 15 slots?
No, but three is the minimum and ad strength scales with variety. Aim for at least 8.
Do symbols count as one character?
Yes. Currency signs, ampersands, and punctuation all count as one. Emoji are not allowed in the headline field.